Music and Memory
As part of a pro bono project, I offered to design a campaign for the charity, Music & Memory. They use playlists specifically tailored to people who suffer with dementia in order to allow them to regain some autobiographical memory, and elevate moods. By playing them music from their younger years, the brain forms new bonds with memories. These posters were intended to communicate the emotive aspect of the campaign. The USP of this campaign is that any audio products within HMV would have a gold headphones sticker on them which would denote that the profits from the product would be donated to the charity.
